Solutions · iGaming Affiliates

The gap between your clicks and the operator's FTD report, closed

Your partner program reports registrations and deposits in its own dashboard, hours later, detached from your campaigns. FlowTracker captures every click server-side, matches each postback to the exact campaign, creative and geo behind it, and feeds real depositors back to the ad algorithms.

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Tracked links per campaign, creative and geo Universal S2S postback endpoint CAPI on deposits, not clicks

Campaigns · Week 29postbacks live

FTDs this week

142

+18%

Blended EPC

$1.84

reg2dep 24.6%

Click · push-br-slots-v3 · BR · Android8sCLICK

Registration · postback · matched to click41mREG

First deposit · $50 · same session1hFTD

Attributed to push-br-slots-v3 · BR · CAPI fired

Tracked Links

One link per campaign,
creative and geo

Spin up a tracked link for every push creative, every geo split and every placement. On landing, FlowTracker stores the cookie and click identifiers plus the UTM detail from Meta, Google or TikTok, along with device and geo, before the redirect. Once the visitor is handed off to the operator the ad platforms cannot tell you which adset actually made money, and because you hold the UTM level record yourself you do not have to take their word for it.

Compare sources on FTDs, not on click counts

Two campaigns can send identical traffic volumes and wildly different depositors. With a link per variant, EPC, registration rate and reg2dep sit side by side per campaign, creative and geo, and the budget conversation ends in about ten seconds.

QR codes come attached to every link for stream overlays, events and print, and conversion events fire on the moments you define: click, registration, first deposit, redeposit.

Unlimited tracked links with QR codes EPC and reg2dep per link, per geo Custom conversion events per link

Tracked Links · by FTDslive

ft.link/push-br-v3 · push-br-slots-v3 · BR$2.11 EPC61 FTD

ft.link/meta-de-a · meta-de-crash-a · DE$1.76 EPC44 FTD

ft.link/seo-ca-top10 · review page · CA$1.59 EPC28 FTD

ft.link/qr-stream · QR on stream overlay$0.92 EPC9 FTD

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Postback · click_id 8f3a…41matched

Postback received · registration✓ Matched

Postback received · first deposit · $50✓ Matched

Linked to click · push-br-slots-v3 · BR✓ 41 min

Contact updated · stage: depositor✓ Auto

Reg2dep on this link: 23.4% · trending up

S2S Postbacks

If your partner program can send a postback, it plugs in

FlowTracker exposes one universal postback endpoint. Point any partner program that supports server-to-server postbacks at it, map the parameters once, click ID, event type, payout, currency, and every registration and deposit arrives matched to the originating click.

No network dependency, no per-platform connector to wait for. The operator's affiliate platform keeps reporting the way it always has; FlowTracker just gives those events a campaign, a creative and a geo.

Explore Attribution & CAPI

Server-Side CAPI

Teach the algorithms what a depositor looks like

Pixels die at the redirect, and iGaming funnels are nothing but redirects. FlowTracker matches registration and deposit events back to the click that started it all, then sends each one two places at once: server-side to Meta, TikTok or Google through their Conversions APIs, and into your own database inside FlowTracker.

The result is bidding that optimizes toward people who fund accounts instead of people who tap ads. Cost per FTD replaces cost per click as the number your campaigns are actually tuned on.

Real deposit events, sent server-side Meta, TikTok and Google in parallel Event values carry the deposit amount

FTD · $50 · BR · outbounddelivered

Meta CAPI · Purchase · $50✓ Delivered

TikTok Events API · CompletePayment✓ Delivered

Google · offline conversion · $50✓ Delivered

Deduplicated against pixel events✓ Auto

Campaign cost per FTD this week: $36.70

Questions? See the FAQ

Pipelines & ASK AI

A pipeline per offer and geo,
and answers on demand

Every click becomes a contact moving through stages: clicked, registered, deposited. Stage automations do the chasing, ASK AI does the reporting.

Pipeline · BR · slots offerauto-updating

Clicked · no registration yet12,480

Registered · awaiting deposit1,904

Deposited · FTD confirmed446

Redeposited · 30 days173

Stage automation: registered 48h, no deposit → follow-up flow

Stages move on real events

The built-in CRM keeps a pipeline per offer and geo, advanced by postbacks, not by hand. When a contact stalls between registration and deposit, the workflow builder reacts with the follow-up you designed, across 140+ nodes, no code.

ASK AI · Analyticsanswering

Which geo produced the most FTDs this week?

ASK AIBR leads with 61 FTDs at $31.40 per FTD. DE is second on volume with 44, but has your best reg2dep at 31%. CA trails on FTDs and EPC.

BR61 FTDs

DE44 FTDs

CA28 FTDs

Ask the question, skip the report

ASK AI sits on your attribution and CRM data. Type a question in plain language, which creative has the best reg2dep, where did EPC drop, and get the answer with the numbers behind it. No exports, no dashboard archaeology.

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How It Works

The affiliate funnel,
measured end to end

FTD · $50 · BRmatched to push-br-slots-v3

Reg2dep 24.6%this week · trending up

Ship tracked links

Every campaign, creative and geo gets its own FlowTracker link or QR code pointing at your partner program's landing flow.

Clicks captured server-side

Each click is stored with a unique ID plus source, device and geo before the redirect. No pixel required, nothing lost in the hop.

Postbacks match the money

The partner program fires S2S postbacks for registrations and deposits, and FlowTracker matches each one to its originating click.

CAPI closes the loop

Real deposit events go back to Meta, TikTok and Google server-side, so the algorithms bid toward depositors, not clickers.

FAQ

iGaming measurement, answered

How does FlowTracker match a deposit back to my campaign?

Every tracked link captures the click server-side and assigns it a unique click ID before redirecting the visitor onward. When the partner program later reports a registration or deposit through a postback carrying that ID, FlowTracker matches the event to the originating click, so the FTD lands on the exact campaign, creative and geo that produced it.

Which partner programs can send postbacks to FlowTracker?

Any partner program that supports server-to-server postbacks plugs into the universal postback endpoint. You map the program's parameters, click ID, event type, payout, currency, once per program, and from then on registrations and deposits flow in automatically. There is no dependency on a specific network or platform.

What does server-side CAPI change for my ad accounts?

Instead of optimizing on clicks or thin pixel events, Meta, TikTok and Google receive real registration and deposit events through their Conversions APIs. The algorithms learn what an actual depositor looks like and bid toward more of them, which typically shifts spend away from click-happy traffic that never funds an account.

Can I ask questions about my funnel data in plain language?

Yes. ASK AI sits on top of your FlowTracker data, so you can type questions like which geo produced the most FTDs this week or which creative has the best reg-to-deposit rate, and get an answer with the numbers behind it. No report building, no exports, no SQL.

How much effort is setup, really?

No code and no developer needed. You create tracked links in the dashboard, paste one postback URL into your partner program's back office and connect ad accounts with OAuth. Most affiliates have their first matched postback the same day.

What does FlowTracker cost?

Pricing is public and plan-based, scaling with contacts and events rather than seats. See current plans for details.

Will it work with my existing stack?

FlowTracker connects to Meta, TikTok and Google ad accounts, any S2S-capable partner program, plus Telegram, WhatsApp and the other messaging channels if you run community funnels. The integrations page lists everything currently supported.

How do you handle data privacy and GDPR?

Tracking runs server-side with consent management built in. Contact data is encrypted in transit, you control what is shared with each ad platform, and data processing agreements are available for EU teams.

What happens when I start the trial?

You create your workspace immediately. You create your first tracked links, point your partner program's postbacks at FlowTracker and the first matched registrations usually appear the same day. No credit card required.