Solutions · E-commerce & Shopify

Every order mapped to the exact ad that sold it

Not a plugin, not a third-party app. Connect your store once and every order, checkout and refund maps to the exact ad that produced it. Then recover abandoned carts over WhatsApp, answer customers in one inbox and fire purchase CAPI with real margins.

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Native Shopify + Stripe WhatsApp cart recovery Margin-aware CAPI

Store Overview · Lumea StoreLIVE

Orders today

142

+22%

Revenue

$11,240

+17%

Blended ROAS

3.8x

on margin

Carts recovered

via WhatsApp

Meta Summer Sale · Advantage+4.6x · $4,820

TikTok UGC Creators · Spark3.1x · $3,140

Google Brand · PMax5.2x · $2,610

Order #8412 · $186 · attributed to Meta · Summer Sale

Native Order Attribution

Every Shopify and Stripe order,
mapped to the exact ad

On landing, FlowTracker stores the cookie and click identifiers plus the UTM detail from Meta, Google or TikTok. It then listens to order webhooks straight from Shopify and Stripe and matches each buyer back to that stored click. Once the journey leaves the browser for WhatsApp or Telegram the ad platforms cannot tell you which adset actually made money, and because you hold the UTM level record yourself you do not have to take their word for it.

Orders in, answers out

Checkout started, order paid, order refunded: every event lands in FlowTracker within seconds and joins the customer's journey timeline. You see revenue per campaign, per ad set and per creative, using the numbers your bank account agrees with.

Refunds and cancellations are subtracted automatically, so your dashboards report net revenue, not vanity revenue. Stripe subscriptions and one-off payments outside Shopify are attributed the same way.

One-click Shopify and Stripe connection Refund-aware net revenue per campaign Repeat purchases tied to the original acquisition ad

Order Eventsstreaming

Shopify · checkout_started✓ Matched

Shopify · order_paid · $186✓ Matched

Stripe · payment_succeeded✓ Matched

Attributed · Meta · Summer Sale✓ 96%

See WhatsApp cart recovery in action

Purchase Event · Order #8412fired

Order value

$186.00

Real margin sent

$78.40

Meta CAPI · Purchase✓ Delivered

TikTok Events API · CompletePayment✓ Delivered

Google Ads · Enhanced conversion✓ Delivered

Optimising on profit, not just revenue

Purchase CAPI

Purchase CAPI with real margins, not just order totals

Most stores feed gross order value to the ad platforms and end up scaling low-margin SKUs. FlowTracker can send true margin per order, using your product costs, so Meta, TikTok and Google learn to find buyers who make you profit.

The same matched order is written to your own database inside FlowTracker at the moment it is sent to the platforms. Both destinations, not either. Server-side delivery means iOS updates and ad blockers don't dent your match rate. Stores see match rates around 97% on traffic that arrives through a tracked link, versus roughly 60% for browser pixels alone.

Explore Attribution & CAPI

Abandoned Cart Recovery

Recover abandoned carts where people actually reply: WhatsApp

Email recovery converts single digits. WhatsApp messages get read within minutes. FlowTracker's workflow builder triggers on abandoned checkouts and runs a timed WhatsApp sequence with the cart contents, a checkout link and an optional incentive.

Replies land in your inbox with the cart beside the chat, so your team, or an AI agent, can close the sale in the conversation.

Drag-and-drop recovery flows, no code Recovered revenue attributed per flow Falls back to Telegram if WhatsApp is unavailable

Cart Recovery Flow5 nodes

Trigger · Checkout abandoned > 30 min

WhatsApp · Cart reminder + checkout link

Wait · 24h, exit if purchased

WhatsApp · 10% code, expires tonight

Goal · Order paid, tag "recovered"

$8,360 recovered this month · 31% of abandoned carts

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Engage & Retain

One inbox for support,
one click for restock broadcasts

Where's-my-order questions, size checks and refund requests from every channel in one queue, and your whole customer base one broadcast away when stock drops.

Store Inbox4 open

Lena P.WhatsApp · 2m

Where is my order #8395?

Julia M.Instagram · 9m

Does the linen dress run small?

Tom S.Messenger · 21m

Can I swap for a size L?

Customer · Lena P.4 orders · $612 LTV

Last order#8395 · shipped · DHL

Omnichannel support inbox for stores

WhatsApp, Instagram, Messenger, Telegram and Live Chat in one queue, with Shopify order history and tracking status pinned next to every conversation. AI suggests replies, your team hits send.

Broadcast · Restock: Linen Collectionsending

Delivered6,412 / 6,580

Read rate68%

Orders from broadcast218 · $19,440

Broadcasts for restocks and promos

Segment buyers by product, spend or last order date, then broadcast restocks, drops and promos over WhatsApp or Telegram. Every send is attributed to the orders it produced.

Questions? See the FAQ

Results

Built for the way stores actually sell in chat

Warehouse aisles stocked with packaged goods

Cart recovered · $86via WhatsApp reply

Order #8412 · $186attributed to Summer Sale

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FAQ

E-commerce attribution, answered

How does the Shopify integration work?

Shopify is native to the FlowTracker backend. You authorise your store once and FlowTracker subscribes to order, checkout and refund webhooks directly. There is no theme code to paste and no separate app to maintain.

Do you support Stripe payments outside Shopify?

Yes. Stripe is a first-class source. One-off payments, invoices and subscriptions are matched to the buyer's fingerprint and attributed to the originating ad, the same way Shopify orders are.

What do you actually send to Meta, TikTok and Google?

Server-side Purchase events with the value you choose: gross order total or true margin based on your product costs. Customer identifiers are hashed before sending, and you control exactly which fields each platform receives.

Do I need customer opt-in for WhatsApp cart recovery?

Yes, and FlowTracker helps you collect it with checkout and on-site opt-in widgets. Recovery messages use approved WhatsApp templates, and conversation fees are billed at Meta's published rates with no markup.

Will this slow down my storefront?

No. Attribution runs server-side through webhooks, so there is no heavy script in your theme. The lightweight click-capture snippet is under 3 KB and loads asynchronously.

Does it work with WooCommerce or custom checkouts?

Shopify and Stripe are native today. Custom stacks can stream orders through the FlowTracker API or S2S postbacks, and more cart platforms are on the roadmap. The integrations page lists everything currently supported.

What does FlowTracker cost?

Pricing is public and plan-based, scaling with contacts and events rather than seats. See current plans for details.

How do you handle customer data and GDPR?

Tracking runs server-side with consent management per channel built in. Customer data is encrypted in transit, identifiers are hashed before any platform delivery, and data processing agreements are available for EU stores.

What happens when I start the trial?

You create your workspace immediately. You connect Shopify, Stripe and your ad accounts in about five minutes, and the first attributed orders usually appear the same day. No credit card required.