Attribution & CAPI

Every FTD, matched to the exact ad that created it

FlowTracker stores the cookie and click identifiers plus the UTM detail from Meta, Google and TikTok the moment a lead lands, then matches the Telegram join, the chat message, the broker registration and the deposit back to that same click. Every matched step goes back to the ad platform it came from at a 97.2% match rate on traffic that arrives through a tracked link, and into your own database at the same time.

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97.2% match rate on tracked-link traffic Server-side, no pixels required Cross-device fingerprinting

FlowTracker reports dashboard showing ad spend, commission and verified revenue

0%Event match rate on tracked-link traffic

0Parameters per event

0Broker integrations

0%Average CPA drop

Server-Side Tracking

Why pixels lose 60% of your conversions in chat funnels,
and server-side doesn't

Browser pixels die to ad blockers, iOS privacy, expired cookies and app-switching. FlowTracker records events on the server, where nothing can block them.

Browser pixel

~40%

of conversions correctly attributed

Blocked by ad blockers and iOS tracking prevention
Cookies expire in 7 days, FTDs take 14+
Trail dies the moment a lead opens Telegram or WhatsApp

FlowTracker server-side

~100%

of tracked-link conversions correctly attributed, 97.2% matched to an ad

Events recorded server to server, nothing to block
Identity survives 30, 60, 90 day conversion windows
Fingerprint follows leads across devices and messaging apps

Capability	FlowTracker server-side	Browser pixel
Survives ad blockers and iOS privacy	Yes, server to server	No
Tracks through Telegram and WhatsApp	Yes, native	Trail lost at app switch
Cross-device identity	Yes, fingerprinting	Single browser only
Broker FTD and deposit events	34+ integrations + S2S	Not possible
Attribution window	30 to 90 days	7 days (cookie lifetime)
Typical accuracy on tracked-link traffic	~100%	~40%

The Attribution Engine

Capture, match, deliver, keep.
Every event, both destinations.

Four stages run on autopilot behind every conversion: click capture on landing, event enrichment, identity matching across channels, then delivery to the ad platform and to your own database.

Click Capture and Enrichment

Every click identifier and UTM, saved on landing

The moment a lead lands, FlowTracker stores the cookie and click identifiers plus the full UTM detail from Meta, Google or TikTok. Every event after that carries device, browser, GEO, messaging identity, broker account data and payment context, 43 parameters in total. That density is what makes a 97.2% match rate on tracked-link traffic possible.

fbclid / ttclid / gclidutm_source / medium / campaignutm_content / termDevice + OSBrowserGEO + timezoneTelegram user IDWhatsApp numberBroker account IDDeposit valueCurrencyLanding page+31 more

Device

iPhone 15

GEO

🇩🇪 DE

Browser

Safari 17

Click ID

fb.1.a3x

TG User

@marcus

Broker ID

IFX-8291

Fingerprint confidence · 43 params94%

Identity Matching

Matching the person after they leave the browser

A lead clicks your Meta ad on mobile, joins your Telegram group, messages you, then registers with the broker on desktop three days later. FlowTracker matches each of those steps back to the click that started them, which is the part a browser pixel cannot do, so the FTD still lands on the right ad.

Device, browser and network signals combined probabilistically
Deterministic joins on Telegram ID, phone number and broker ID
Works across mobile, desktop and in-app browsers

Identity Graph · Lead #4,812matched

Meta click · iPhone, SafariDay 0

Telegram join · @marcusDay 0

RBroker reg · desktop, ChromeDay 3

$FTD $1,280 · IronFXDay 5

Two Destinations

Every matched step goes to the platform and to you

Every matched event fires back to the ad platform the click came from, Meta Conversions API, TikTok Events API or Google Ads, deduplicated and hashed, so the algorithm can optimise on real outcomes instead of cheap clicks. The same event is written to your own database inside FlowTracker at the same time. Both, not either.

Full-funnel events: Contact, Registration, FTD, Deposit
Automatic deduplication against any existing pixel
Flexible S2S postbacks to Cellxpert and any custom endpoint
Your own copy of every event, kept at UTM level

⚡ FTD Event · $1,280fired

Meta CAPI✓ Delivered · 112ms

TikTok Events API✓ Delivered · 94ms

Google Ads✓ Delivered · 138ms

S2S Postback · Cellxpert✓ Delivered · 87ms

Your FlowTracker database✓ Stored · utm_campaign kept

Independent Reporting

See which adset made money, without asking Meta

Because you hold the UTM level record yourself, FlowTracker can show which ads, ad sets and campaigns produced revenue without depending on Meta, Google or TikTok to attribute it for you. Add UTMs to your ads and the breakdown goes all the way down to the individual creative. You are not taking the platform's word for its own performance.

Revenue grouped by campaign, ad set, ad and creative
Compare your own numbers against what each platform reports
Export the raw matched events whenever you want them

Revenue by ad set · your datalast 30 days

meta · de-forex · adset-3$182,400

meta · de-forex · adset-1$96,150

tiktok · mena · reel-4$74,800

google · brand · exact$21,300

Funnel Visualization

See exactly where your funnel
leaks money

Every stage from click to FTD, per campaign, per ad set, per creative. Spot the drop-off, fix it, watch the delta the same day.

app.flowtracker.io/funnels/meta-de-forex

Meta DE Forex · Ad Set 3 Last 30 days

Ad clicks3,420 · 100%

3,420

Landing page views3,105 · 90.8%

3,105

Telegram joins1,481 · 43.3%

1,481

Broker registrations1,084 · 31.7%

1,084

FTDs978 · 28.6% · $598,400

978

Insight Biggest drop is landing page to Telegram join (47.6% loss). Ask ASK why →

Once attribution is flowing, act on it: route hot leads with the CRM & Workflow Builder and re-engage cold ones with Broadcast Campaigns.

FAQ

Attribution questions, answered

How does FlowTracker achieve a 97.2% match rate on tracked-link traffic?

Three layers work together: the cookie and click identifiers plus the UTM detail saved the moment the lead lands, 43 enrichment parameters per event, and an identity graph that joins deterministic signals (Telegram ID, phone number, broker account ID) with probabilistic fingerprinting. When an FTD fires from your broker, we already know which click started the journey.

Can I see which ad set made money without relying on Meta?

Yes, that is the point of keeping your own copy. Every matched step is sent back to the ad platform it came from and written to your own database at the same time. Because the UTM detail is stored with it, FlowTracker reports revenue by campaign, ad set, ad and creative from your own records, so you are not asking Meta, Google or TikTok to grade their own performance. The more consistent your UTMs, the finer that breakdown gets.

Do I need to remove my existing Meta or TikTok pixel?

No. FlowTracker deduplicates automatically using event IDs, so you can run your existing pixel alongside our server-side events. Most teams keep the pixel for page-view signals and let FlowTracker own everything from Contact through FTD.

Which brokers and platforms can send FTD events?

FlowTracker integrates with 34+ brokers directly, plus Cellxpert and generic S2S postbacks for any affiliate program that can call a URL. Stripe and Shopify are built into the backend for e-commerce teams, and Whop is supported on the ads side, with tracked links carrying the click id into the Whop checkout and conversions sent back server-side. See the full list on our integrations page.

What happens when a lead converts weeks after the click?

Server-side identity does not expire like a browser cookie. FlowTracker supports 30, 60 and 90 day attribution windows, so an FTD that lands three weeks after the first click is still matched to the originating ad and fired to CAPI with the correct click ID.

Is this compliant with GDPR and platform policies?

Yes. Personal identifiers are hashed before they leave your workspace, CAPI payloads follow each platform's data standards, and data processing agreements are available for EU teams. Read more in our GDPR documentation.

Every FTD, matched to the exact ad that created it

Why pixels lose 60% of your conversions in chat funnels,and server-side doesn't

Capture, match, deliver, keep.Every event, both destinations.