Bypass browser restrictions with the Conversions API. Send lead registrations, deposits, and FTD events directly from FlowTracker to Meta for optimized ad delivery.
iOS 14+, ad blockers, and cookie deprecation have gutted client-side tracking. The Conversions API sends data directly from your server.
Events fire server-to-server, completely bypassing browser-based ad blockers and tracking prevention.
No reliance on IDFA or ATT prompts. Server-side events work regardless of user opt-in status on Apple devices.
Send hashed email, phone, and fbclid with every event. Meta matches 90%+ of conversions back to the originating ad.
Conversion events reach Meta within seconds of occurring. Faster signal = better ad optimization and lower CPAs.
FlowTracker assigns unique event IDs to prevent double-counting when both pixel and CAPI are active.
Map any FlowTracker event to Meta standard events. Lead, CompleteRegistration, Purchase, or custom events - your choice.
Configure server-side event tracking in under 5 minutes.
Paste your Meta Pixel ID and generate an access token from Events Manager. FlowTracker handles the rest of the CAPI configuration.
Choose which FlowTracker events to send to Meta: lead created, deposit made, FTD confirmed, or custom stages in your funnel.
Events appear in Meta Events Manager within minutes. Check match quality, deduplication status, and delivery confirmation in real-time.
Yes - running both the browser pixel and CAPI together gives Meta the most complete picture. FlowTracker automatically deduplicates events using unique event IDs so nothing gets double-counted.
Any event in your FlowTracker funnel: Lead, CompleteRegistration, InitiateCheckout, Purchase (FTD), or custom events. You map each one in the integration settings.
More signal = better optimization. When Meta receives conversion events server-side, it can optimize delivery even when browser pixels are blocked. Most clients see 20-40% improvement in CPA within the first two weeks.
Absolutely. Server-side events through CAPI are the recommended setup for Advantage+ Shopping and Advantage+ App campaigns, where algorithmic optimization relies heavily on conversion signal quality.
Set up server-side tracking in 5 minutes and give Meta the signal it needs to optimize your campaigns.