Push lead quality scores, FTD events, and revenue data to Google Analytics 4 via the Measurement Protocol. See your full funnel in GA4 without relying on client-side tags.
Client-side GA4 only captures what happens in the browser. FlowTracker fills in the rest - from lead scoring to FTD attribution.
Events are sent server-to-server via GA4's Measurement Protocol. No JavaScript tags, no tag manager, no client-side dependencies.
Send any FlowTracker event to GA4: lead_created, lead_qualified, ftd_completed, deposit_made. Full control over event names and parameters.
Push FTD amounts and lifetime value data into GA4 as revenue events. Build GA4 audiences based on actual deposit behavior, not just page views.
Map conversion events to GA4 ecommerce schema. See funnel visualizations in GA4 from lead to FTD with drop-off analysis.
FlowTracker forwards the GA4 client ID captured on first visit, ensuring server-side events are stitched to the correct user session.
Build high-value audiences in GA4 based on FlowTracker conversion data. Use these audiences for remarketing in Google Ads.
Server-side GA4 events in under 5 minutes.
Paste your GA4 Measurement ID and API Secret from your GA4 property settings. FlowTracker uses these to send events via the Measurement Protocol.
Choose which FlowTracker events to forward to GA4. Configure event names, parameters, and which user properties to include with each event.
Use GA4's DebugView to confirm events are arriving correctly. Check parameter values, user properties, and session stitching in real-time.
Yes - keep your client-side GA4 tag for page views, engagement events, and capturing the client ID. FlowTracker adds server-side events that the browser tag can't capture (FTDs, lead scores, etc.).
FlowTracker captures the GA4 client_id (_ga cookie) when a lead first visits your site. When sending server-side events later, it includes this client_id so GA4 associates the events with the original session.
Absolutely. Any event FlowTracker sends to GA4 can be used to build audiences. For example, create a "high-value depositors" audience and use it in Google Ads for lookalike targeting.
Measurement Protocol events count toward your GA4 event volume limits. For most accounts, FlowTracker events add a negligible amount to total volume.
Send conversion events, revenue data, and lead scores to GA4 server-side. Build audiences on real business outcomes.