About FlowTracker

We believe performance teams deserve to see their whole funnel

Not the first click. Not the last guess. The entire journey, from the ad that started it to the deposit or order that paid for it, in one place your team can act on.

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Why We Exist

The funnel goes dark
after the click

Modern funnels do not live in the browser. A lead clicks an ad, lands on a page, then disappears into Telegram, WhatsApp or a broker's back office, and the pixel that was supposed to track them dies at the first app switch. The deposit or order that happens days later never connects back to the ad that paid for it.

The consequences are expensive. Ad platforms optimise for cheap clickers instead of buyers. Media buyers kill winning campaigns because the dashboard says they lost money. Finance and marketing argue over numbers that will never match. Teams spend real budget flying blind on the most important part of their funnel.

There is a second problem underneath the first one. Even when the platform does report a conversion, it is the same platform asking you to pay it. You are handed a grade the marker wrote about their own work, with no record of your own to check it against.

The tooling answer so far has been to stitch together a tracker, a CRM, a messaging tool, a broadcast tool and a reporting layer, then hope the duct tape holds. We think that is backwards. If the funnel is one journey, the platform should be one platform, and you should hold the record.

The Mechanism

What we actually do, in four steps

No browser pixel to survive the app switch. The identity is captured server side, carried through the conversation, and written to two places at once.

Capture on landing

When someone arrives from an ad, FlowTracker stores the click identity and the full UTM detail on the server, before a browser, a redirect or an app switch can strip it.

Match the same person

That identity is matched to the same person through the Telegram join, the chat and the purchase, so one journey stays one journey instead of becoming four anonymous sessions.

Send it both ways

Every matched step goes back to the originating ad platform through its conversions API, and into your own database at the same time. Both, not either.

Read it yourself

Because you hold the record at UTM level, you can read which ad, adset and campaign produced revenue without relying on the platform to attribute it for you.

What We Build

One platform for the whole journey

FlowTracker brings the five tools performance teams juggle into a single backend, sharing one identity per lead and one source of truth.

Attribution & CAPI

Server-side tracking from ad click to FTD or order, with events fired back to Meta, TikTok and Google.

CRM & Workflows

Pipelines, tagging and a drag-and-drop workflow builder that automates follow-up on real funnel events.

Omnichannel Inbox

Telegram, WhatsApp, Instagram, Messenger and Live Chat in one queue, with journey context beside every chat.

Broadcasts

WhatsApp and Telegram broadcasts from the same segments, attributed to the revenue they produce.

ASK AI

The AI brain of your business. Ask anything about your funnel and get answers from live data, with sources.

What We Believe

The principles behind every feature

Accuracy first

A dashboard is only useful if you can bet budget on it. We would rather show you a number we can defend than a bigger number we cannot. Every attributed conversion carries its match confidence, and estimates are labelled as estimates.

Server-side by default

Browser pixels break at every app switch, iOS update and ad blocker. FlowTracker tracks on the server, so the journey survives the jump from ad to messenger to broker or store, without leaning on fragile client-side scripts.

One platform

Every extra tool in your stack is another sync to break and another version of the truth. Attribution, CRM, inbox, broadcasts and AI share one identity per lead here, so the number in the report is the number in the chat.

AI that works for you

AI in FlowTracker is not a chatbot bolted on top. ASK answers from your live data, agents handle conversations inside guardrails you set, and every AI action is visible and reversible. You stay in charge of your funnel.

How We Work

Narrow on purpose,
honest about the edges

FlowTracker is built by the people who answer when you write in. There is no support tier to escalate through and no account manager standing between you and the roadmap, so a bug report or a feature request lands with someone who can change the code.

We would rather ship something narrow that holds up than something broad that needs an asterisk. In practice that means:

Broadcasts are WhatsApp and Telegram only. No email, SMS or voice campaigns. We do not want to run a channel we cannot attribute properly.
Every accuracy number carries the traffic it was measured on. The 97.2% figure is a match rate on tracked-link traffic, and it is written that way everywhere we quote it.
Estimates are labelled as estimates. Every attributed conversion carries its match confidence, so you can tell a measurement from a guess before you move budget.
Pricing is public and on one page. Track is free, then $499, $999 and $1,999 a month. The 7 day trial takes no credit card. See pricing.

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Visual showing a team working across laptops beside a shared inbox counter

97.2% match rate on tracked-link trafficverified on live funnels

34+Broker integrations

5Channels in one inbox

97.2%CAPI match rate on tracked-link traffic

24/7AI agent coverage

Get Started

Get started in less than 5 minutes

Put a tracked link behind one campaign and read which adset produced the revenue, without asking the platform to grade its own work.

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